Licensing Expo 2012: New Man of Steel Image
Check out this new full-page licensing ad for Zack Snyder’s highly anticipated Superman reboot Man of Steel, from the latest issue of License! Global.
Warner Bros. Consumer Products unveiled the image in advance of Licensing Expo 2012, June 12 – 14 in Las Vegas, NV. The Expo is an exhibition that brings together retailers, manufacturers, brand owners and marketers looking to find new properties and brands.
“Lego, Mattel and Rubie’s Costume Co, Noble Collection, Kinetix, Junkfood, Bioworld, Converse and Hallmark will produce toys, costumes, apparel and party goods and ornaments for Man of Steel,” reports Variety.
Born on the doomed planet Krypton, but raised on Earth, mild-mannered newspaper reporter Clark Kent (Cavill) must become the superhero known as “Superman” to defend the world against two other surviving Kryptonians, the tyrannical General Zod (Shannon) and his evil partner Faora (Antje Traue). Man of Steel arrives in theaters next summer on June 14, 2013 in theaters and IMAX.