Starz Entertainment Launches Starz Play and Encore Play for iOS Devices

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The newly launched Starz Play and Encore Play bring online viewing options for pay TV premium subscribers – first on Cox Communications. STARZ PLAY and ENCORE PLAY apps for iPhone, iPad, & iPod touch are available as free downloads from the App Store.

Starz Entertainment announced today the launch of the STARZ PLAY and ENCORE PLAY authenticated online services. The company made the announcement with Cox Communications, the first multichannel video provider to offer the service. STARZ PLAY and ENCORE PLAY services are available today for all Cox Communications customers in United States. Starz expects to launch MOVIEPLEX and MOVIEPLEX PLAY with Cox and announce additional launch agreements with its distribution partners in the future.

Along with the upcoming MOVIEPLEX PLAY, today’s launch marks the first suite of authenticated online services for pay TV subscribers to the STARZ, ENCORE and MOVIEPLEX premium channels and services. Through its distribution partners, the PLAY services offer Starz Entertainment premium subscribers in the United States portable and online access to the best of its exclusive premium programming.

Movie and original content featured includes “Spartacus,” “Magic City,” “Boss,” new hit movies from Disney and Sony, and one of the strongest libraries of feature film content available from many Hollywood studios.

The new PLAY services will be available free to subscribers of the underlying STARZ, ENCORE, and MOVIEPLEX subscriptions respectively. Each offers subscribers unlimited streaming access to a deep selection of the best in movies and original programming. STARZ and ENCORE are the most popular pair of flagship premium services in the United States with 54.9 million combined subscriptions.

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